Expecting the customers to buy
your products or service without a website is like moving to a deserted island
in the hope of a community. You pretty much understand why a website is needed.
This is the time of internet and digital marketing; you cannot expect your
business to grow without having a user-friendly website.
According to the latest market
research, most of the customers reported that they choose online shopping over
physical stores. Only 8.4 percent said that they like to find new stores by
walking while, the others said, they prefer online shopping from small
businesses around because it helps them to save time and money.
The best way to show-off your
business is by building a website. A website allures the customers and makes
them buy your product. A good website has other benefits as well.
We will know how a website can be
a game changer for a small business owner.
20 reasons your business need a website
If you are a small business owner
and still do not have a mobile-friendly webpage then, it is the right time you
should get one. Here are the best 20 reasons your business needs website.
Influencing the clients while you are asleep:
If you do not have a business
website then your services and products are just limited to your physical shop.
You are losing customers when you are sleeping or not working. However, when
you have a website, your online shop is open 24/7. Your online shop is even
open on the national holidays. So, how great is this? With a well-maintained
and updated website, there is no restriction of time. You can engage and
influence your customers whenever you want.
Whether you are running blogs,
promoting your brand or just selling products, your customers have access any
time of the day. This adds value to your business.
2. You sell
your services and products through the website:
You have to agree to the fact
that, a website is a tool or a marketing strategy to see products and services.
You can compare a website to a brochure or a catalog of the services or
products you are providing.
You are not in that era anymore,
where a single change of price or picture needs a new flyer design. If there’s
any sale or offer going on your website, all you need to do is change it. You
do not need for the printed products to arrive or the designer to submit their
new brochure design. Your website is your online billboard which you can use in
front of thousands of potential customers.
Although having a well-managed
website is not everything, you still need to promote your business as well as
the website. But, having a website is the first small step to the world of
3. You can
target a vast market:
When you own a website, your
service is not limited to a small area. The local market of your business has
got a lot bigger now. With the help of this, you can know come in touch with
hundreds of potential clients who are already looking for the products or
services that you are providing.
If you have the facility of an
e-commerce store on your website then, it is like the cherry on ice-cream. Your
clients can purchase the product or service any time they want. The store is
open for them round the clock and you have a larger area for your business.
Without opening any branch, you
have expanded your business to your nearby areas. How great is this?
Your business is now global:
There were various studies on
customer behavior and according to one of the recent studies, 93 percent of the
consumers are willing to travel only 20 miles for making purchases. Whereas, 87%
of the consumers said they will not travel more than 15 minutes for any product
or service they want. This clearly shows that your brick and mortar shop is
just for the people living in a radius of 15 minutes of walking distance or 20
miles. Is that what you want? Of course not.
You want something more than
this. You want your business to reach on the global platforms. In this world,
there is no limit. But, how to do this? The best solution to your problem is,
having a website. Your website will take your business far and wide. With a
website, you can reach customers at every corner of the world.
Your clients are online:
Your clients are online looking
for the same product or service that you are offering right now. Not just the
youngsters are using mobiles and internets. Google search and internet are also
popular among the elders. Around 3/4th of the world population has access to
the internet on a daily basis.
No matter your business is small
or big, you should have an online presence to get noticed by the people. Your
business is your online identity and the more the people will search about it,
the more they will be interested in your business. With the increase of organic
traffic on your website, the chances of your purchase will increase. Therefore,
do not ignore your online clients and draw them with your website.
Your clients want you online:
If you have not noticed the
websites help in your credibility yet. According to research conducted by
Bright Local in 2016, most of the clients expect the businesses to have a
webpage. This study was conducted on people between the age group 18 to 54 and,
80 percent of them said that they feel safe while buying from businesses that
have a website. If you do not have a webpage, you are missing a good amount of
Again, the websites give you
credibility. Are you wondering how? When the client finds your webpage online,
they trust you more; they can also compare your products with your competitors.
Getting new clients:
Most of the people search for any
information online. With the help of a user-friendly website, you can give a
solution to your clients. Suppose, you have a spa and your potential client is
wants to know who provides the best spa treatment in your locality. If you have
a website, you can show them that they can get the best service at your place
only. Show them that you have everything they are looking for and you
understand their pain. And voila, your work is half done here. Just include
that call back button in your website and your clients might call you any
You are missing a lot of good
clients without a website. Tell them who you are, what services you provide and
how to contact you. That’s it; you can start expecting new clients.
Inform your clients about your brand, services, and products:
With a good website, you can
control what you are preaching about your website. As you are in charge of
publishing, you can advertise your brand, services, and products the best way
Don’t brag about your business;
just inform them why you are better than other companies around, what the
mission of your business is, and how you are intended to help your customers
etc. These types of things are valuable to your customer.
If you have great content and
blogs, your posts and service website will be shared on social media and this
will give you more exposure. These types of posts are great to engage more
clients. With the help of blog posts, you can communicate with your existing
and potential clients.
Showcase your portfolio and accomplishments:
When you are running a business,
every accomplishment is a big accomplishment. You won a runner-up trophy, don’t
worry, even this adds value to your business.
The website is a great way to
showcase what you have done so far. If you have taken part in a competition if
you have done something different, or just any work you have done so far,
upload it on your website. Your clients will love to see your portfolio. This
will assure them that you can provide quality customized work.
If you are window installer, show
them the windows you have installed so far. If you are a photographer, show
them the projects you have worked until now.
No matter what your niche is,
exhibiting your works and accomplishments help the client to take the decision.
Websites are proofs for social media:
Who does not have a Facebook or
Twitter page in this era of social media? Not to mention you do have Google
reviews, foursquare and yelp too. Yes, all these are very helpful. But, if your
clients are already searching for you on the internet, it will be great if they
can see your website as well. You can add the testimonial of your happy
clients. Trust me, most of the clients before appointing any service or buying
any product, love to go through the testimonials. This gives them the validity
that they have taken a rational decision. If you want more clients, do not
forget to add star reviews to your webpage.
Make marketing and selling easier:
When you are investing in a
website, both selling and marketing become a lot easier.
Suppose, rather than asking the
salespeople to give a cold call, you can use the website to organize an online
campaign that will capture leads from the people who are already looking for
products and services like your company. This means that, your team can
directly go to these people and sell to them.
Again, online marketing just as
social media marketing, SEO or even paid search becomes a lot easier when you
own a website.
Think about it differently. 81
percent of the buyers conduct an online research before purchasing any product
or service. When you are giving an effort to make a website and arrange the
contents, you are giving these shoppers a good reason to buy your product. This
process is under your control. So, make the most of it and use the websites to
sell products to your clients.
12. Attract the local customers:
Attracting the local customers
can be a bit tricky but websites help in this a lot.
We already talked about how to
score a large group of clients. But, we have not talked much about the local
clients. So, here it is.
Most of the local consumers shop
from 20 miles and 15 minutes distance radius. Your business website can do
magic if you are trying to attract your local customers with just providing
your operation hours and direction to the store. Yes, it is that simple.
13. Websites give credibility to your
Trust me; nothing can give your
business credibility like that of websites. Your website instantly earns
legitimacy with the help of a well-arranged, user-0friendly website. Your
website will show your clients that you are a real business and many customers
have worked with you till date. You might think this is very simple but it has
more depth to it.
A good structured as well as the professionally
designed website will make business simpler for you. If you do not have a
website then, your clients might think that either your business is not legit
or you cannot afford updated technology.
You as the owner surely do not
want your clients to suspect your business like this. Before, it was important
for the business to have a physical store but today, it is important to have an
14. Improve customer service:
Wondering how this works? Yes,
your website can upgrade your customer service. You can add online customer
care, or FAQs page. Therefore, the clients can instantly get the answer they are
looking for. How amazing is it?
According to research by Market
place, 56 percent of the clients do not want to call the shop to know about
simple questions such as the price of the product, delivery charges, operation
hour, shop address and delivery time etc.
Having a website solves simple
problems like this.
You know your niche, business and
industry better. This is the reason; you should add that FAQ page on your
website. This will not just make your customers happy but it will solve a lot
your time as well.
15. Save time:
Whatever you are selling a
product or service, just update your webpage every now and you are done. You do
not need to make advertisements or flyers to get your job done. Rather, just
take the decision and ask your IT team to work on it.
It will save your time and money.
The best thing is this will be available to your clients at any time of the
day. You can also take the help of platforms like Facebook, Twitter to let your
fans know about a new product, the holiday sales or even the change of your
How cool is this? Websites save a
lot of time o the customers and the owner. The time you save here, you can
actively use this in growing your business.
16. Hitting the business goals:
Like every other business you
have a goal and having a good website is great to hit your business goals.
When you are making a website,
you add quality contents to it. Good quality contents work great to rank the
website better on the search engine result page. This will help you in revising
the business and also getting you to do some things.
When the website ranks higher on
the SERPs, you can expect to get a number of probable clients. These possible
clients can turn into customers. Therefore, the website is helping you here to
hit your business goals.
Now, you can set some new
business goals and plan your business better.
17. Competing with the Big Guys:
Yes, you have big competitors in
the market, and yes, you can fight them. Whether you believe it or not, you can
They may have big resources but
if you have a mobile-friendly and search engine optimized webpage then, their
clients can easily turn into your clients.
In most of the cases, the big
companies do not realize that they need to update their website and renew it.
This is the chance you are going to take. You are going to give your customers
a well-designed webpage. You will build it for them so that they can relate to
your contents. This is because, your website, your rules.
18. Making a business email:
You might already have a business
email but do your customers know about it? Well, maybe not. Having a business
email is directly connected to having a website.
You generally need to buy an
email when you are planning to have a website. It looks very unprofessional to
use a Yahoo or Hotmail or Gmail address for your website.
Customer will easily remember your email if you have an official business email such as firstname.lastname@example.org.
19. Websites tell you about visitors and new
Websites will give you a general
idea about your clients. Suppose what country they are from, what they looked
for in your website and how many minutes they spent on each page etc. No
personal details will be released.
Yes, you can collect their email
address to get new subscribers.
But there are no shady tactics
20. Test new ideas:
If your business website is not
static or have CMS linked to it or your website has been developed with CMS
then you can publish new business ideas in seconds.
You cannot just test new ideas
but also tell if your visitors like it. You will not waste any money rather you
do not even need to make any investment and you know if the new idea will be
hit or miss. And, the people who will decide it are real clients. How awesome
Knowing what the target audiences
will like or not is a great way to operate the business.
These are the top 20 reasons for
which you need a website for your small business. Spend in the user-friendly
design and trust us, you will never regret it. This is one of the best digital
marketing tactics to score a great number of clients.
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