Marketing in this digital era is different. Ads, billboards etc. are no longer in practice. But, there is one thing that might change the game for you. Content marketing strategy is the new talk of the town.
With the help of a smart and organized content marketing strategy, you can target your potential clients in a very short time. Content marketing is focusing on those people who are already searching for the product or service that you are currently selling.
clients has never been easier. But, what happens if you are new to content
marketing? You surely have no or minimum idea on how to create a content
strategy. Well, for this we are here.
is a short guide on content creation strategy and content marketing. This guide
will assist you in planning and implement a strong content marketing strategy.
to the report of the Content Marketing Institute, more than 70% of the surveyed
B2B clients said that they are creating more contents in 2019 than 2018. The
trend now is to have a strong background of the products or services to allure
most of the small business owners do not understand that value of creating a
good strategy. This is why, if you are a new business, you should know the
right way to dive-in. Also, you should know your competitors are posting an
in-depth blog and PBN posts, launching various podcasts and dipping their toes
in video marketing. It might even feel overwhelming to the new start-up owners.
we feel that with this guide your roadmap to creating a good digital content
strategy will get simplified.
What is the content marketing strategy?
Content marketing strategy is the administration of any substantial media that you build and own. It can be downloadable, visual or written or combination of types. It is your marketing plan that shows your clients who you are and what services or capability you bring to the industry.
might already know that proper content creation is essential for the growth and
spread of business. But, do you know those appropriate ways of marketing it?
Throughout this post, we will tell you how you can develop content that is appropriate
to your business niche.
Your content needs to be well-planned, and it must have a purpose. When you are developing a content marketing strategy for the web, you need to have an idea about the key points.
The key points that you should
1. Who you are crafting contents for:
is the target audience of your content? How many audiences are you aiming for?
Using various types of contents under the same niche will facilitate you to
engage a wide range of audiences.
2. The problem is going to solve:
company is providing a service or product that will solve a problem your
audiences have. Hence, your content should address and educate your audiences
through the article. A well-written content supports people on both sides. And,
for those who are already your customers should know how your products have evolved
and are developing day by day.
3. Remember the uniqueness of your company
course, there are similar services or products in the market right now. This
does not mean you stop yourself from doing business. This is the reason; you
need to remind the people around you why your products are unique, how they can
get benefits from it and how it will affect their lifestyle.
your specialty, and this will take you a long way.
4. The content format you will focus on
are many forms of contents such as articles, infographics, blog posts, etc.
Before creating content, identify the topic and take your position on. In
addition to this, determine the budget; it will help you to pick your content
form as well.
5. The channel where it will be published
is daunting to figure out how and where you will publish the contents. This is
because; you need a good channel publishing your content. Channels also include
owned properties, for example, your blog, website, or even social media
Why Content marketing Strategy is Important?
lot of clients ask us the same question, why should we need a full-proof
content marketing strategy? The answer is a bit complicated. Here are the
reasons you have to have a good content development strategy.
success strategy of content marketing comprises of the building, planning,
construction, delivery and proper management of it. The core intention is to
create meaningful, organized, engaging as well as sustainable content that
attracts the target audiences.
this world of social media, delivering the accurate message to the consumers is
important. Touching all the crucial points needs brand specific tactics and
Strategy for web answers the following question. Such as:
• Why are you passing the information to clients? • Who are your intended customers? • What will you publish? • Who will manage and create the contents? • Where the content has the most impact? • When your target customers will convert to regular clients? • How are you planning carrying out your
that it is very important to know the right content development strategy. This
is because; this strategy is the map to the goal of your business. Without
this, you are sailing a rudderless ship.
to the latest research from CMI or Content Marketing Institute and
MarketingProfs, 63% of the businesses don’t have a proper documented content
marketing strategy. Amused? So, we are. Even after knowing the importance of
developing a content marketing strategy, most of the business owners do not do
it. Here are some vital steps that will help you build a great content
11 Steps to Develop a Good Content Marketing Strategy
guide will talk about 11 smart steps to develop website content strategy. You
can surely save some time and money with these clever steps.
1: Establishing the mission and goal
proper starting point of right content planning is planning a content marketing
mission statement. It is a short and snappy statement that helps you to focus
on the important stuff of your business. It helps your content to stay relevant
and on track.
content marketing mission statement should have the following outline:
• You target customers/audience • The content you are using to reach them • The benefit they will get
you are telling the clients what benefits they will get, you should also think
what the business will receive from it. This will help you to determine your
business goals are:
• Using the content marketing strategy to improve revenue • Making new sales and receiving high-quality leads • Getting more organic traffic to the website which will lead to more sale • Developing business perception, so you get authority and influence • SEO success leading to more target audiences • Decreased marketing cost as your contents are effective • More engagement of social media which helps in both traffic as well as authority
Once you know your business goal, it’s time for the next step
2: Setting up the KPIs
best way of achieving a business goal is to make them measurable and specific.
This means, setting KPI or Key Performance Indicators for the content marketing
KPI helps you in understanding what you have achieved through your goals and milestones
you can check off. This may also consist of what you planned to attain such as organic
traffic, search engine e optimization, sales, revenue or any other aspect of
might want to:
• Hit a specific revenue target within a certain period of time (It can be a week, month, or year) • Get more signups for the lead magnet as a sign that you are getting higher leads • Get a certain amount of new email subscribers • See a rise in the engagement and site traffic with your content • Get accelerated shares, mentions, and comments for your contents • Get an invitation from your niche industry
this, you need to focus on marketing expenditure, tracking the total expenses
on campaigns and keeping an eye on the total cost of sales and leads.
3: Knowing the audiences
we have already said, it is important to know your clients just like the back
of your hand. Consequently, from the beginning be sure who your clients are, so
that, you can reach them easily.
are the actions you need to take:
1. Collecting the demographic data
chief step here is collecting the demographics on the visitors, social media
followers as well as the email subscribers. Email subscriber analytics, social
media analytics, and web analytics will present the data of your audiences’
age, gender, education status, and income. You will also get to know their key
interests as well.
2. Getting feedback from customers
feedback from the existing audience is essential to learn about your target
audience. Wondering how? Well, this will tell you about:
• How the current customers feel about your service or product • What is their urgent need? • How you can solve the problem with your content
Getting customer feedback will help you in: • Understanding subscribers’ and readers’ top priority • Deciding the ideal place to reach them • Embellish the buyer persona
3. Creating the buyer persona
you have the proper demographic data along with the customer feedback, you can
now create right buyer person. The buyer persona also called customer avatar.
This describes your ideal customers and readers so you can target better.
will help you in understanding the type of contents audiences are responding
more, how it is helping them and what development or changes will make them
care more about it.
4: Assess the current position of your business
will get hundreds of business contents out there. This will include content
that is on your social media, blogs, videos, podcasts or so on.
next step is finding out how the content is serving you to meet your business
goals. For doing this, you need to do a content audit. This means:
• Logging content such as guest posts, blog posts, etc. all together • Assessing whether they are of use or not • Spotting out the gaps
these, you can also find out how your content works in comparison to your
competitors. You can also see how the new content is hitting the market.
5: Figure out the top content channels
you start working through the process, you will understand where your audiences
are more available and where you can have a booming online presence. Rather
than trying all options together, focus on what is working and expand from
to be assured about your next move, you need to look at the web analytics. In
Google Analytics, go to Acquisition>Social>Overview for seeing where your
contents are being shared.
You can also try Buzzsumo for finding the same data. Navigate to the Content Analysis tool and input your business domain name on the search box. You will get to see the following:
• Shared by networks • Shared by content types • Shared by content lengths • Top contents in the past year For
the more detailed result, refine your search.
with this, you can easily target the right network for social media engagement.
6: Picking the right content types
decide the types of contents you would like to create for your business. Some
prefer videos, some prefer articles, and some prefer a balance of both.
of the booming content strategies depend on having a foundation of content
published on the home base. From this, it can be repurposed and shared on
these blog posts are a key part of content marketing.
to include in the content?
per the research of our expert team, video marketing works the best. This is
because; it engages more visitors for keeping them on the website for a longer
time. And, this results in the improved lead generation as well as the reduced
can also add other types of visual contents for improving audience engagement.
next step is figuring out what you really require for creating good content.
7: Identifying and allocating the resources
now you know what content type you are planning to create, who it is for and
what platform you are planning to share it. Accordingly, you need to find out
whether you have all you need to deliver or not. This entails important
questions such as:
• Who is in charge of maintaining and
producing the content?
• What type (digital, physical or human) of
the tool are you looking for creating the content?
• How are you going to figure out the content
Who is in charge of maintaining and
producing the content?
need to distribute roles for this question. For driving individual content and
having an overall charge, be certain that you have selected someone who is
experienced in this field.
depends on the company size and the content team.
the CEO of the company, you can ask your content strategists to approve the
content from you. Or else, if you think your team is experienced enough then,
they can handle the whole process themselves. However, it is recommended for
the business owners to go through the strategies before publishing online.
What resources or tools you need?
this question, you need to figure out how you are going to build the content.
The procedure for content creation may include:
you will decide which process of content production is suitable for the
business. For the regular blog posts, you might need to:
• Create a content outline and approve it • Write the post • Find out or create relevant images • Send the post to the editors • Decide whether it needs change or not • Upload • Publish Now,
let’s jump to the next step.
8: Forming the content calendar
an essential part of content strategy, you need to know the publishing time of
contents. This is because; lack of proper planning may lead to content
marketing mistakes. Therefore, it is necessary to use the content calendar. The
content calendar will help you to maintain the content schedule.
are many ways of constructing the content calendar.
you can use Google calendar and put the dates for publishing the content. This
works great in case you are not publishing hundreds of articles in one week,
what will happen if you have a large number of contents to publish? In such
cases, it is important to hire a team that keeps the workflow going.
you are posting contents, you will get queries and questions from customers.
You need to lure your audiences to buy a product here. Answer the public and
make sure that the replies are fast and brief yet detailed.
9: Create content
all these prep works, you need to head to content creation. When you are done
with all the first 8 steps to develop a good content strategy, content creation
will be easier.
Research the content
you are ready to write the content, you will need to find out:
• What is already published?
• How your content will add value
means that you need to apply the skyscraper technique. In this technique, you
reach on Google, check out the first few contents and see how you can improve
you can also try for original research. This is an option in case you are
writing better content and ranking it on Google, include keywords. Keyword
research helps in improved search engine result page ranking.
Creating the content
you are done with everything. Now, you will just write the article. At this
point, you will need to think about how you want to reflect the personality of
your brand through the content. You might be new, casual or super-professional,
but you have to balance the content writer to get more traffic.
10: Dealing with distribute and market
comes right after you are done with content writing. This is the key part. This
step tells you the proper distribution and marketing of the content. As the
business owner, you will not get proper result unless these are correctly
• Set a proper schedule for sharing the
• You can use email marketing for
distributing the content to the subscribers
• You can mention any influencers for
spreading the word wider
11: Measuring the total results
Finally, this is the time you need to assess your content strategy. For this, return back to KPIs and see what has changed and how far or close you are to your business goals. SEMRush help in reviewing the KPIs for the search ranking of the website contents. Along with this, you will also be able to track the email signups through analytics in the email marketing software.
monitoring the progress, you can change or update the strategy at standard
make sure your content is updated and suitable for the current time.
you ready to build your own site? Does your business lack the right content
strategy? Are you a small business owner looking for a way in this era of
this guide, you can now plan your contents as per your requirements. You know
about the successful content marketing strategy, you will not wander aimlessly
on the internet.
this guide step by step to make the most of your website contents.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Riha webtech is the best Content Writing and Marketing service Provider Company in Bangladesh, USA, UK, AU, Canada, and the Global. We can help you increase your visitor and visibility in the 1st page of the search engine, by optimizing your page.