We write, shoot, edit, and run TikTok campaigns built for the For You Page. Strategy, creative, and daily optimization, handled end to end so your brand shows up like content, not an interruption.
Objective, ad format, placement and bid-strategy benchmarks, AI-style recommendations, and an instant PDF report — built for client-facing budget planning.
This sets your baseline CPM, CTR, conversion and view-rate benchmarks.
TikTok Ads management means planning, creating, launching, and optimizing paid campaigns on TikTok so your business shows up in front of the right audience, not just anyone scrolling past.
Riha Web Tech runs TikTok Ads for e-commerce brands and service businesses that want TikTok to work as an actual sales channel, not a video experiment. We manage the strategy, the creative, and the tracking, so you're not guessing which parts of the campaign are actually working.
Not sure if TikTok Ads is the right move for your business yet? Get a free TikTok Ads audit, no commitment required.
TikTok Ads management from Riha Web Tech covers everything between "I want to try TikTok Ads" and "the campaign is running and generating leads or sales." That includes campaign strategy, native-style video ad creative, Spark Ads and creator content, TikTok Pixel and Events API setup, audience targeting, and ongoing optimization based on real performance data.
Organic content posting and community management. If you also want your TikTok account managed day-to-day, that's handled separately through our social media management services, and we can bundle both if it fits your goals.
This service fits businesses that already have (or are willing to produce) short-form video content, and that have a specific goal in mind, such as sales, leads, or app growth, rather than just "wanting to be on TikTok."
Riha Web Tech keeps strategy, creative, tracking, and website execution in one place so TikTok Ads can move faster and stay consistent.
Riha Web Tech manages TikTok Ads alongside SEO, web development, and other paid social channels for clients across multiple countries, so you're working with one accountable team instead of coordinating a separate creative agency, a separate media buyer, and a separate developer for pixel installation.
Your TikTok Pixel setup, website, and ad creative are handled by people who talk to each other, not three vendors who've never seen each other's work.
We build campaigns around what performs on TikTok specifically, rather than resizing an existing Facebook ad and calling it done.
Pixel and Events API setup is treated as a required step, not an afterthought added after the campaign is already underspending.
You're not routed through account managers who then hand your campaign to someone else to actually build.
If you have official TikTok Marketing Partner status, a specific client count, years managing paid social, or a case study with numbers, that is the strongest proof point to add here next.
We offer two pricing structures for TikTok Ads management, depending on what fits your budget and campaign complexity better: a service charge tied to your ad spend, or a flat monthly management fee. In both cases, the ad budget you pay to TikTok is always separate from what you pay us for management.
This model scales the management fee directly with your monthly ad budget. The percentage decreases as your spend increases, and the exchange rate used for BDT conversion also improves at higher tiers.
Ad Spend: $0 to $500
Ad Spend: $501 to $1,000
Ad Spend: $1,000+
This model charges a flat monthly fee for management regardless of ad spend, which is billed separately.
Note: Ad budget is always separate from service charges in both models. Monthly packages cover management fees only, and the service charge in the fixed model depends on the selected package rather than ad spend.
A minimum one-month commitment applies. Option 2 is usually better for predictable budgets, while Option 1 is better when ad spend is expected to scale over time.
A free account audit is the first step, so we can recommend which option makes more sense for your specific budget before you commit to anything.
A free account audit is the first step, so we can recommend which option makes more sense for your specific budget before you commit to anything.
Quick answers to the most common questions about TikTok Ads management, pricing, setup, and timelines.
TikTok Ads management is the ongoing service of planning, building, launching, and optimizing paid ad campaigns on TikTok's Ads Manager platform. It covers strategy, creative production, audience targeting, tracking setup, and performance optimization: the full path from idea to running campaign.
We offer two options: a service charge that scales with your ad spend (20% at lower budgets, down to 10% at $1,000+ monthly spend), or a fixed monthly package starting at ?5,000. Ad spend paid to TikTok is always separate from the management fee in both models.
No. While having existing footage or an active creator relationship speeds up launch, creative production can be built from scratch as part of the service, using product photography, short clips, or new filming depending on what's available.
Boosting a post extends the reach of one piece of content with limited targeting control. TikTok Ads Manager campaigns allow specific objectives, detailed audience targeting, A/B testing across creative variations, and conversion tracking through the Pixel, none of which boosting supports.
Starting budgets vary by industry and goal, and TikTok's learning phase performs better with consistent daily spend rather than a very small, inconsistent budget. Your free account audit will include a specific recommendation based on your goals and typical costs in your industry.
Most campaigns need one to two weeks in TikTok's learning phase before data is reliable enough to optimize toward stronger results. Meaningful, stable performance trends usually take three to four weeks to establish, though early signals like click-through rate and engagement are visible sooner.
Still have questions specific to your business? Talk to our team: we'll walk through your goals on a free call before you spend anything on ads.
Ads that look like traditional Facebook or Instagram ads typically underperform on TikTok. The platform's For You Page algorithm rewards content that feels native: shot vertically, fast-paced, and closer to what a creator would post than what a brand would produce.
An ad that reads as an obvious ad usually gets skipped in the first two seconds, and TikTok's cost-per-result climbs when that happens repeatedly.
The other common failure point is tracking. Since Apple's iOS 14.5 App Tracking Transparency changes, a TikTok Pixel installed without proper Events API configuration loses a meaningful share of the conversion signal.
That means the algorithm optimizes toward the wrong audience, and it becomes hard to tell which creative or targeting choice is actually driving results, as opposed to being credited for a sale it didn't influence.
Neither problem is really about "TikTok being hard." Both come down to treating TikTok like a smaller version of Meta Ads instead of its own platform with its own rules.
Riha Web Tech's TikTok Ads process starts with a free account audit, moves through audience and creative strategy, then technical setup, campaign launch, and continuous optimization based on real performance data.
We review your current TikTok presence (if any), website readiness, and business goals to confirm TikTok Ads is a good fit before you spend anything.
We define the campaign objective, target audience, and creative direction based on what's already working in your industry on TikTok.
We install and configure TikTok's tracking so conversions are measured accurately from day one, including server-side event tracking where needed.
We build native-style video ads, using your existing footage, creator partnerships, or original production, depending on what you have available.
Campaigns go live with a defined budget and testing structure so we can see what's working before scaling spend.
We monitor performance daily during the initial learning phase, then shift to ongoing optimization and regular reporting so you always know what your ad spend is doing.
Riha Web Tech manages TikTok Ads campaigns for e-commerce and service businesses across the United States, United Kingdom, Canada, Australia, and Bangladesh, working remotely as an extension of your existing marketing team. There's no need for a local office visit; campaigns, reporting, and creative reviews happen over video calls, email, and shared dashboards, on a schedule that works across time zones.
This service is best suited to businesses that already have a working website or product page to send traffic to, since TikTok Ads perform best when there's a clear landing experience for the click.
Most TikTok Ads campaigns need one to two weeks in the platform's learning phase before performance data is reliable enough to guide real optimization decisions. During this period, TikTok's algorithm is still figuring out which audience segments respond best, so results in week one usually aren't representative of where the campaign will settle.
Setup itself, including audit, strategy, Pixel installation, and first creative batch, typically takes about one to two weeks before a campaign is ready to launch, depending on how quickly creative assets are available. Businesses with existing video content or an active creator relationship can usually launch faster than those starting creative from zero.
We provide transparent reporting throughout your campaign, so you can see exactly where ad spend is going and how each campaign is performing, not just a summary at the end of the month. Specific contract terms, reporting cadence, and cancellation policy are confirmed during your free audit call, before you commit to anything.
